Hybrid Explorer
An interactive table-like device for in-store shoe comparison and discovery, designed for On retail locations.
Overview
The Hybrid Explorer is an interactive table-like device designed for On retail stores. It allows customers to compare shoes side-by-side, explore product details, and discover new models through a physical-digital hybrid interface.
Approach
The project required bridging the gap between physical retail and digital product information. Research focused on understanding in-store shopping behavior and identifying moments where digital augmentation could enhance the experience.
Key activities included:
- In-Store Research — Observed customer behavior and identified comparison pain points
- Interaction Design — Designed intuitive table-based interactions for product exploration
- Prototyping — Built interactive prototypes to test physical-digital interactions
The Experience
Customers can place shoes on the table surface, which triggers product information displays, comparison views, and personalized recommendations. The interface is designed to feel intuitive and non-intrusive, enhancing rather than replacing the tactile shopping experience.
In-Store Integration
The Hybrid Explorer lives within On’s retail environments, blending seamlessly with the store aesthetic. It acts as a bridge between the curated physical product display and the depth of digital product information — giving customers the best of both worlds without breaking the shopping flow.
Key Takeaway
The best digital experiences in physical spaces are the ones that feel invisible. The Hybrid Explorer succeeds because it augments natural shopping behavior rather than forcing customers into a new paradigm.
"The Hybrid Explorer transformed how customers interact with our product range in-store. It bridges the gap between digital and physical retail in a way that feels natural and engaging."
"This project exemplifies what cross-channel customer experience should look like. The seamless integration between the physical table and digital product information creates a truly immersive shopping experience."